Understanding your customer base, its drivers and motivations is key to growing revenue. Everyone knows that for almost all businesses, it’s cheaper to get repeat custom than find new customers. Despite this, many companies spend very little time getting to know and...
The title of this article might sound a bit harsh, but I am a firm believer in lifelong learning. Keeping your mind active and positively challenged undoubtedly improves wellbeing, longevity and prosperity, which is one of the reasons I decided to embrace business...
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