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Getting to Your Customer Base

Getting to Your Customer Base

The most successful companies have an acute understanding of the power of channels to market, a subject that forms the basis of our Distribution framework. Essentially it’s about understanding the many different routes that your business can take its product or...
4 Ways to Future Map Your Growth

4 Ways to Future Map Your Growth

As an entrepreneur, CEO or business owner, your work is your lifeblood. Yet as your organisation responds to an ever changing landscape, substantial growth can seem harder to realise and a tendency to mitigate scenarios with knee jerk reactions can prevail.     ...
Setting Effective Key Performance Indicators

Setting Effective Key Performance Indicators

How often does a failure to meet Key Performance Indicators (KPIs) trouble you as a business owner/director/manager? Or, phrased more positively, if every colleague consistently met and exceeded their KPIs, what impact would this have on the business? Often, the...
Know Your Position

Know Your Position

Entrepreneurs are increasingly asking what’s the most important thing that a business should focus on as we navigate through the pandemic and look forwards to a growing, but still fragile economy. The first area to assess is your positioning in the market. For...
The Ups and Downs of Business Growth

The Ups and Downs of Business Growth

In the final of this series of articles of how to navigate business black holes in order to grow your business. Now we’re looking at how to avoid being dragged backwards just when you thought you thought you were actually jumping over the black holes! Let’s use...
The Four Cycles Between Black Holes

The Four Cycles Between Black Holes

In the previous article, ‘Business black holes’, we outlined the predictable black holes that any business can fall into if they don’t plan ahead accurately enough. Here we go further and look at the four cycles between black holes which are key to business growth and...
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