The Last Straw?
I have been founding, running, and selling businesses since 1996 and I reckon I have seen a crisis or two. Once again following Covid, a war in Europe, logistics and supply problems and the cost-of-living crisis, fear, uncertainty and doubt will be in the minds of...
Six Steps to Better Business Communication
Good communication is vital within every business. Knowing that you’re being heard, and understood, is an immensely important part of this. Too often we communicate on the surface, answering the questions directly put to us instead of seeking out the detail, the...
Make It Easy for People to Buy
Attracting new clients is a challenge for most businesses. Yet attracting new business is pivotal to ambitious growth plans. Which is why it’s important to make it easy for those prospects to buy. Let’s use a fictional company to demonstrate… Company A has a...
Stages – The Business Lifecycle in Emotions
The business lifecycle is not based on revenue, profit or employee numbers. It’s based on emotions. At start-up things are exciting. With some success this moves on to frantic. From there, investment in further growth leads to getting through your 1st brick wall and...
Getting to Your Customer Base
The most successful companies have an acute understanding of the power of channels to market, a subject that forms the basis of our Distribution framework. Essentially it’s about understanding the many different routes that your business can take its product or...
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