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Make It Easy for People to Buy

Make It Easy for People to Buy

Attracting new clients is a challenge for most businesses. Yet attracting new business is pivotal to ambitious growth plans. Which is why it’s important to make it easy for those prospects to buy. Let’s use a fictional company to demonstrate… Company A has a...
Why We All Need to Champion Female Entrepreneurs

Why We All Need to Champion Female Entrepreneurs

The UK is a hot bed of entrepreneurs. British entrepreneurs have been household names and celebrated across the globe for decades. From Branson to Dyson and the youngest ever Dragon to recently join the Den, the ‘Happy Sexy Millionaire’, Steven Bartlett. Our...
Don’t Confuse Purpose with Goals

Don’t Confuse Purpose with Goals

How easily can you answer this: why did you get up this morning? It’s not meant to be depressing, annoying or inferring that religion is the answer, although maybe it is! However you feel about this question it gets all of us thinking about a topic that’s as relevant...
Stages – The Business Lifecycle in Emotions

Stages – The Business Lifecycle in Emotions

The business lifecycle is not based on revenue, profit or employee numbers. It’s based on emotions. At start-up things are exciting. With some success this moves on to frantic. From there, investment in further growth leads to getting through your 1st brick wall and...
Getting to Your Customer Base

Getting to Your Customer Base

The most successful companies have an acute understanding of the power of channels to market, a subject that forms the basis of our Distribution framework. Essentially it’s about understanding the many different routes that your business can take its product or...
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