Stages – The Business Lifecycle in Emotions
The business lifecycle is not based on revenue, profit or employee numbers. It’s based on emotions. At start-up things are exciting. With some success this moves on to frantic. From there, investment in further growth leads to getting through your 1st brick wall and...
Business Black Holes
Growth and stall trends occur regardless of the size of your business, what industry or sector you operate in or your location. All businesses go through predictable stall points. We call these black holes due to the fact that businesses can disappear into them for...
Customer Loyalty
Understanding your customer base, its drivers and motivations is key to growing revenue. Everyone knows that for almost all businesses, it’s cheaper to get repeat custom than find new customers. Despite this, many companies spend very little time getting to know and...
Be Certain about Uncertainty
If there’s anything we should have all learned over the last couple of years, it’s that uncertainty is certain. Yes, in recent years it may feel like we’ve had more than our fair share of uncertainty, what with Brexit, Covid and recession. In actual fact, uncertainty...
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