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Stages – The Business Lifecycle in Emotions

Stages – The Business Lifecycle in Emotions

The business lifecycle is not based on revenue, profit or employee numbers. It’s based on emotions. At start-up things are exciting. With some success this moves on to frantic. From there, investment in further growth leads to getting through your 1st brick wall and...
Business Black Holes

Business Black Holes

Growth and stall trends occur regardless of the size of your business, what industry or sector you operate in or your location. All businesses go through predictable stall points. We call these black holes due to the fact that businesses can disappear into them for...
Customer Loyalty

Customer Loyalty

Understanding your customer base, its drivers and motivations is key to growing revenue. Everyone knows that for almost all businesses, it’s cheaper to get repeat custom than find new customers. Despite this, many companies spend very little time getting to know and...
Be Certain about Uncertainty

Be Certain about Uncertainty

If there’s anything we should have all learned over the last couple of years, it’s that uncertainty is certain. Yes, in recent years it may feel like we’ve had more than our fair share of uncertainty, what with Brexit, Covid and recession. In actual fact, uncertainty...
The Last Straw?

The Last Straw?

I have been founding, running, and selling businesses since 1996 and I reckon I have seen a crisis or two. Once again following Covid, a war in Europe, logistics and supply problems and the cost-of-living crisis, fear, uncertainty and doubt will be in the minds of...
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